Akima
CHALLENGE: Akima asked my team at Yes & to shape the content and experience of the company’s annual leadership conference, with less than three months from project kickoff to launch.
SOLUTION: A cohesive experience driven by the company’s unique Alaskan heritage. Anchored by the image of an Iñupiaq hunter to visually brand the conference, we strategically developed and created day-of activities as well as multiple content pieces, including an evergreen brand heritage video, opening titles, and visual branding for the event.
ROLE: Creative Director, Copywriter, Producer
Heritage Story
Event Opening Titles
Heritage Driven Branding
We crafted the image of a hunter holding a harpoon at the top of a mountain to brand the conference. Art Director Brian Domenici designed the imagery, which draws upon the harpoon in Akima’s logo and is modeled off of extensive research we performed on traditional Iñupiaq art, the environment and hunting attire.
Additional Heritage Samples
